Mazda - basic info and current lineup
Mazda is Japanese car brand, founded in 1920.
During the oil crisis back in the 70s, Mazda sales were falling so the company had to switch to more efficient models. However, Mazda is still sticking to its rotary engine and is experimenting with alternative fuels.engines since its early days.
Mazda is also a holder of the worlds' longest car campaign - "Zoom Zoom" campaign started in 2000 and is still the Mazda's marketing approach.
Current Mazda Lineup:
Prototype Mazda Minagi is a mixture of crossover and SUV, it announces new CX-5. It reflects the new Mazda approach, called the kodo design (which means soul of motion). It implements the new Sky Active technology, whose aim is to reduce the total weight of car using innovative construction solutions.